My name is Kathie and I am the owner of Phoenix + Willow.

Kathie Zaccaria, Owner of Phoenix + Willow
Phoenix + Willow started as a dream in 2018 while at home with my kids and my broken foot (the boot didn’t go with anything!). I launched Phoenix + Willow
in July of 2019.

What was the spark?

The older I got the more I realized that you and I need to love who we are and what we wear no matter what social media tells us.

Are you with me?

Whether you are 30, 40, 50, 60 or 100 years old, you should feel vibrant and alive and aligned with who you are.

To be honest, there was a time when I felt pressured to having the perfect body, the perfect skin, the perfect hair, and the perfect clothes. I was scrolling through feeds and seeing how I didn’t measure up to what society said was beautiful.

I got myself turned around and realized what truly matters. That all my imperfections make me the woman I am today: caring, courageous, loving, smart, respectful, and a believer in following your dreams.

In my eyes, you matter.
You’re beautiful self matters.

Phoenix + Willow carries clothing that calls out to iconic bands of the 60’s, 70’s, 80’s, and 90’s a la Janis Joplin, Led Zeppelin, AC/DC, and Nirvana. I also love the bohemian look and offer flowy dresses and skirts, kimonos and dusters, and unique statement pieces.

Think Stevie Nicks and Steven Tyler rolled up into one!

I support independent jewelry designers as well as female-owned businesses.

I carry sustainable brands, small batch brands, and brands that are trying to walk a lighter footprint.

You and I should feel like we are walking out on stage to thousands of people cheering us on when we walk out of our closets to start our day - even if it’s a Motley Crue tee, skinny jeans, and Birks.

My goal is to bring you to that stage and keep you there.

Thank you for being here.

Rock on!